Brands built for real people.

Iruhdam Lifestyle Private Limited is a Mumbai-based company that creates fashion, lifestyle and e-commerce brands, and the tools that help small businesses grow.

Our brands Join the team

Our brands

Caleera

Plus-size women's fashion designed with elegance and fit in mind.

caleera.com

MeezOnPlah

Our newest brand, currently in development. Coming soon.

meezonpla.com

thatecomguy.in

Free tools for online sellers, built by our team.

thatecomguy.in

Why we exist

We believe good design, honest pricing and useful tools should be available to everyone, not only a few. Read more about our purpose and the people behind it.

About us