About us
Iruhdam Lifestyle Private Limited is the parent company of Caleera, MeezOnPlah and thatecomguy.in. We were formed in November 2025 and work from Ghatkopar, Mumbai.
The Why
Everyone deserves to feel confident in what they wear, and everyone deserves a fair shot at building something of their own.
Too much fashion is made for only one size and one idea of style. Too many tools for small business owners are expensive or hard to use. We started Iruhdam to change both: clothing that fits real bodies, and simple, free tools that help sellers earn more from the work they already do.
Each brand under our roof follows the same few principles: include more people, keep things honest, and make everyday life a little easier.
Board and directors
Ajay Joshi
DirectorLeads operations across the company, including fulfilment, finance and day-to-day running of each brand.
Madhuri Malhotra
DirectorLeads creative and design, from collections and branding to how every brand looks and feels.
Company details
- Legal name
- Iruhdam Lifestyle Private Limited
- GSTIN
- 27AAICI3485N1ZW
- Date of formation
- 21 November 2025
- Registered address
- C-603 Sai Orchid, Tilak Road, Ghatkopar East, Mumbai - 400077